Embodying the neighbourhood Bhaiyaji persona on the show, Sharma, with his desi brand of humour, will present a sarcastic and witty outlook on trending news topics like elections, Bollywood gossip, cricket buzz, travelling during Covid-times, civic failures etc.
“Times Now Navbharat has successfully positioned itself as a preferred Hindi news channel in a short span of time, gaining unprecedented support from the country’s top influencers and viewers alike,” said Navika Kumar, group editor, Times Network and editor-in-chief, Times Now Navbharat. “Bhaiya Ji Superhit is a new show which presents a lighter side of the serious business of news. We are excited to have Sundeep host this show as he brings a unique brand of highly relatable Hinglish comedy that’s deeply loved by the Hindi heartland. I am confident the show will provide comic relief to the general television news viewers.”
“I am extremely thrilled and excited to host my first TV show, Bhaiya Ji Superhit on Times Now Navbharat, a channel from the largest media group,” said Sundeep Sharma.