A seriously funny take on effects of demonetisation

Story: Two friends hustling from one failed startup to another chance upon a lucrative idea of making black money white when demonetisation hits in India. Will their brand new business bring profits or pain?

Review: Meet Arman Gulati (Amol Parashar), the paidaishi CEO, whose entrepreneurial spirit is never dampened by his botched up new business plans. His partner-in-crime is his best friend Vivek (Kavin Dave), an accountant by mind and an andh bhakt of all bhagwans by heart. Together, they conjure up a massive money making scheme to fix crores of black money after PM Modi declares demonetisation in the nation. But they find themselves in a mess, as the source of this black money is a struggling politician Gautam Acharya’s (Gulshan Grover) ill-earned income.

It’s an exciting premise with quirky execution by debutant director Rishab Seth, who gives one of the most important events in recent history, a funny twist. The writing is filled with puns, gags and sarcasm and much of it lands successfully. A young star cast of talented actors is a big plus. The audience can relate with the ambitious streak of their characters, who are street-smart and cocky when it comes to making a quick buck. The idea of demonetization is cleverly used to form the basis of the story, but beyond a point, it also feels stretched with too many characters and conflicts thrown in.

Amol Parashar is once again brilliant as the risk-taking young Arman, whose motivation to kickstart new businesses is enviable. Amol’s portrayal of the character is believable, as he goes on launching ideas for people to hire everything online – from maids to moms. Kavin Dave provides good support as his trusted friend and Smriti Kalra makes a confident debut as Neha, who knows how to have her way in a male-dominated setup. Gulshan Grover aptly plays the funny bad man, who scares no one. Much of the film’s entertainment comes from its hilarious punch lines even when the situation isn’t exactly laugh-out-loud funny. The songs are neither melodious nor memorable and only add to the runtime.

Overall, ‘Cash’ is a refreshing take on a serious event that had deep repercussions on the economy. While it never delves into the seriousness of demonetisation, director Rishab Seth gives us enough entertaining moments to invest our time into it.

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